Preserving History Through Art: A Project for Bernardo Winery

Preserving History Through Art: A Project for Bernardo Winery

Nestled in the picturesque valley of North Poway, Bernardo Winery stands as a living testament to California’s rich winemaking history. Originally established in 1889 on the historic La Cañada de San Bernardo Spanish land grant, Bernardo Winery holds the distinction of being the oldest continuously operating winery in Southern California, and one of the oldest in the country. This iconic winery has a legacy that spans over a century, built by the Lanza and Licata families who recognized the valley’s potential for growing grapes and making exceptional wines.

A Tribute to Tradition: Transforming the Rustic Sign

One of the most cherished symbols of Bernardo Winery’s long history is the rustic sign that proudly stands on the property. Weathered by time yet still brimming with character, this sign has greeted countless visitors over the years, serving as a beacon of the winery’s enduring legacy. Recognizing the significance of this symbol, we embarked on a project to bring the artwork from the rustic sign to life, transforming it into a versatile design for select items in the winery’s gift shop.

From Weathered Wood to Wearable Art

Our team of art gurus took on the challenge of preserving the essence of the rustic sign while adapting it for modern use. The original artwork, with its charming, vintage appeal, was carefully reimagined into a workable design that could be printed on a variety of gift shop items. From t-shirts to tote bags, and even wine accessories, the new artwork captures the spirit of the original sign while making it accessible to visitors who want to take a piece of Bernardo Winery home with them.

Honoring the Past, Inspiring the Future

This project is about more than just creating beautiful products; it’s about preserving the history and tradition of Bernardo Winery. The rustic sign is a symbol of the winery’s journey from its humble beginnings to becoming a beloved destination for wine lovers. By turning this sign into artwork for the gift shop, we’re not only honoring the past but also inspiring future generations to appreciate the rich heritage of winemaking in Southern California.

A Perfect Keepsake for Winery Visitors

For those who visit Bernardo Winery, the gift shop offers a chance to take home a piece of this historic site. The items featuring the reimagined rustic sign are more than just souvenirs; they’re keepsakes that carry the legacy of the winery. Whether it’s a t-shirt that captures the vintage charm of the sign or a tote bag that reminds you of the winery’s storied past, these items are perfect for anyone who wants to celebrate the history and tradition of Bernardo Winery.